Advanced analytics solutions provider DynamicAction has announced it secured USD 15 million in new funding with the lead investors in the round including Accenture and West Coast Capital. The company also announced it entered into an alliance relationship with Accenture.

Headquartered in Silicon Valley, DynamicAction provides a advanced analytics solution specifically built for retail merchandising teams. Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Earlier this week, Savage Intel reported that Accenture also acquired German-based consultancy dgroup. West Coast Capital, led by Scottish entrepreneur and philanthropist, Sir Tom Hunter, was an original investor in DynamicAction and continues to support the company’s mission of relentless innovation with this most recent investment. Existing investors also include London-based Frog Capital, global communications services group WPP and global growth investor ePlanet Capital.

Hunter commented on the financing and new alliance: “We are delighted to welcome Accenture as an investor in DynamicAction. Global retail is going through incredible change, and where there is change, there is opportunity. Data analytics will be at the forefront of that change, and DynamicAction’s world class software will help retailers navigate a more profitable path in the face of heightened competition.”

Paul Davidson, Managing Partner at West Coast Capital, and member of the DynamicAction Board of Directors, added: “We’ve had the unique opportunity to witness the world’s most innovative retailers, from Cole Haan to Tesco, improve their operational efficiency, their decision making paradigm and their profitability with DynamicAction technology.”


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