On August 10, Bynder, the branding automation company, announced that it has secured $22m in Series A funding from Insight Venture Partners, a New York-based venture capital and private equity firm.

According to the company, “The capital will be used to continue international growth and to support further product development enabling brands globally to easily create, find and use digital content.” The Managing Director at Insight Venture Partners, Jeff Horing, will join the company’s Board of Directors. “Bynder is a clear innovator in the branding automation market. We share their vision for comprehensive brand management technology that enables teams to seamlessly communicate as they create content. We are pleased to partner with Bynder’s executive leadership team in this new phase of growth,” he comments.

Bynder develops marketing software that empowers marketers to easily create, find and use their content.

Chris Hall, Founder and CEO of Bynder comments, “What Salesforce did for sales tech, Bynder can do for brands. The cloud is allowing marketers to work faster and smarter, freeing up time for creative and strategic initiatives instead of repetitive administrative tasks. Branding automation lets marketers respond to real-time issues because there is a foundation for brand materials, which is accessible and consistent across the business. This new category of Mar-Tech will be a game changer for any brand.”

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