SAP has announced on August 17, 2017, that Arsenal Football Club has opted to transform its online retail site with SAP Hybris Commerce solutions, “allowing fans to shop faster, anywhere, anytime and with a choice of currencies.”

According to SAP, fans can now buy official Arsenal kit, training wear and accessories on any device in four currencies: euros, U.S. dollars, Australian dollars and British pounds with the changes following “an extensive research project into the needs, motivations, shopping habits and engagement preferences of supporters when shopping online.”

“Our new e-commerce platform has helped provide a speedy and reliable shopping experience for our supporters,” said Simon Lilley, retail director, Arsenal Football Club. “Results have been fantastic, and we will continue to build on this to meet the needs of fans wherever they are in the world and however they choose to shop.”

Tapping SAP Hybris Commerce solutions to support the transformation of its retail capabilities, Arsenal has achieved the following results to date:

  • 86 percent increase in mobile transactions
  • 42 percent increase in sales as a whole
  • 48 percent increase in sales outside of the United Kingdom
  • 57 percent reduction in page load time

“The sports and entertainment industries are near and dear to our hearts at SAP, and we have a deep understanding of the expectations brands within this market have,” said Jamie Anderson, senior vice president and chief marketing officer at SAP Hybris.* “When it comes to athletics, fans can be particularly passionate consumers, demanding quality performance at all times. With this in mind, SAP Hybris solutions enable leading global organizations, like Arsenal Football Club, to deliver services and products to fans that reflect the standing and regard they have for the club. The benchmark is not what other sports clubs offer, but a solution fitting the expectation of world’s leading retailers.”


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