ShareIQ has announced on August 20, 2017, the launch of a data product that lets marketers take action on a new source of first-party data: ShareIQ Custom Audiences.

The company claims that, with the product, it can now help brands turn web content engagement and social media likes, shares and pins into targetable audience segments to send to their data management platform (DMP) or partners for their advertising campaigns.

ShareIQ Custom Audiences are built on brand new, actionable data that many brands did not know existed before we help them to mine it from consumer interactions. The opportunity now exists to take data from earned media campaigns and use it to inform your paid media programs.

ShareIQ Custom Audiences’ key benefits for marketers include:

  • Use first-party social sharing data – unique to ShareIQ – to create Custom Audiences.
  • Target those who have engaged with visual content, be it yours or your competitors’.
  • Track conversions and close the visual content discovery-to-purchase loop.

ShareIQ enables brands to identify, segment, and target potential customers who have viewed or engaged the product images and other visual content that a company posts online. People who have viewed content on Pinterest, Instagram, Tumblr, blogs or online publications are now an audience that can be segmented and served relevant marketing messages.

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