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Immersv Raises USD 10.5 Million

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Immersv, a mobile 360 VR ad network, has announced that it has closed a USD 10.5 million Series A led by Rogers Venture Partners with investment also coming from Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy.

TechCrunch reports that, “so far, the company is pleased with what the numbers are showing for its first several 360 campaigns. Across its network, Immersv ad click-throughs are at 5% while view-throughs are at a whopping 85 percent, Shah tells me. For Shah, the company’s early success speaks volumes for the future of ads on VR, AR and the mobile platforms users are already on.”

“We have a very real opportunity to replace the existing ad network,” Shah tells me. “We’re super pumped.”

Imagesource: techcrunch.com

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