Marketo has announced on August 24, 2017, that it concluded a multi-year agreement with Google Cloud scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers.

Marketo’s press release informs that the companies will work to integrate Marketo’s Engagement Platform with Google’s G Suite and data analytics, as well as leverage Google’s machine learning capabilities, so that marketers can more easily listen, learn, and engage with buyers in real-time across all digital channels. As part of the agreement, Marketo’s marketing automation products, used by more than 6,000 businesses worldwide, will run end-to-end on Google Cloud Platform.

“Our alliance with Google will simplify and improve how enterprises engage with their customers,” said Marketo CEO Steve Lucas. “Marketo customers use our Engagement Platform to deliver personalized experiences, fueling revenue growth and improving brand impact, while scaling to support the demands of today’s digital landscape. This collaboration with Google takes that capability to new heights, and I’m incredibly excited about what we’ll provide together for our customers.”

“Both Marketo and Google Cloud are dedicated to helping customers achieve their goals with smart solutions,” says Tariq Shaukat, President, Google Cloud. “This collaboration will allow for innovation leveraging Marketo’s Engagement Platform and Google Cloud’s commitment to performance, collaboration, and data science at scale.”

Additionally, Google Cloud, a current customer of Marketo, will expand its usage of the Marketo Engagement Platform to further connect with its customers.

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