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Dentsu Acquires Little Giant Design

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Dentsu has announced on September 1, 2017, that its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 100% stake in Little Giant Design Limited, a digital creative agency in New Zealand.

Little Giant was founded in 2011 and has grown to become one of New Zealand’s leading digital agencies providing digitally focused creative services from Auckland’s Central Business District. The agency partners with clients to create and implement digital products and services, brand communications and experiences, and cross-channel, digitally-led campaigns.

The acquisition of Little Giant is a strategic priority for the Dentsu Group as it will launch Isobar, one of the Group’s 10 global network brands, in New Zealand, and enable it to compete in the digital economy while completing the full operating model offering in New Zealand.

Following the acquisition Little Giant will become ‘Linked by Isobar’ and advance the Group’s growth strategies in the Asia Pacific region providing services in the digital domain. Founder Mark Hurley will remain CEO, reporting to Dentsu Aegis Network NZ CEO, Rob Harvey.

Image source: littlegiant.co.nz

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