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LinkedIn Announces LinkedIn Audience Network

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On September 6, 2017, LinkedIn has announced the LinkedIn Audience Network, a native advertising network that enables you to reach even more professionals with your ads by placing your Sponsored Content on high-quality, third-party publishers across mobile and desktop.

According to the press release, “the LinkedIn Audience Network is designed to increase your marketing footprint beyond the LinkedIn platform so you can extend your campaign’s reach, deliver on your budget more easily and get your content in front of the right people, wherever they are.”

To date, more than 6,000 LinkedIn advertisers have participated in the Audience Network beta program. LinkedIn informed that, on average, these advertisers have seen a 3-13% increase in unique impressions served, and up to an 80% increase in unique clicks. This means that advertisers running campaigns in the Audience Network are reaching new people they hadn’t yet engaged on one of LinkedIn’s owned and operated properties.

“At LinkedIn, it’s our top priority to promote your content in a high-quality and brand-safe context. To that end, we’ve taken measures to ensure brand safety within Audience Network placements and give you control over your network campaigns, including the ability to block IAB categories and upload custom block lists,” the statement added.

Image source: LinkedIn.com

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