mParticle announced on September 20, 2017 that it has successfully raised $35M in Series C funding led by Harmony Partners, with participation from existing investors, Bain Capital Ventures and Social Capital. Founded in 2013, mParticle is a customer data platform that enables brands to unify their customer data into a single view of the customer, then easily integrate and orchestrate data to partners to deliver personalized, omnichannel customer experiences.

Mark Lotke, Managing Partner of Harmony Partners, commented: “mParticle has quickly become the market leader in the customer data platform space. As more companies seek to coordinate customer experiences across digital and physical, with mobile at the center, mParticle is positioned perfectly to make this possible. We’re thrilled to help support this world-class team on their next phase of growth.”

Current client list includes companies like Venmo, Starwood, NBC Universal, Spotify, and Airbnb.

“The customer experience needs to be coordinated across many connected devices including mobile, connected TV, voice, web, and more. Helping brands unify data across these touchpoints creates the foundation for customer success,” said Michael Katz, Co-founder and CEO of mParticle. “With the new investment, and the rollout of IDSync, we’re excited to deliver on the promise to bring true digital CRM to leading consumer-facing brands.”

The announcement comes one year after mParticle closed a Series B financing round of USD 17.5 million (reported by Savage Intel on October 18, 2016).

Image source: mParticle

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