Home Intel News Taboola and Getty Images Partner Up for Content-Images Pairing

Taboola and Getty Images Partner Up for Content-Images Pairing

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Taboola has announced a new partnership with Getty Images that will make it “quick and easy for Taboola clients to pair high-quality, impactful images with their content discovery campaigns.”

As Taboola clients upload content within the Taboola platform, they will automatically receive suggestions through Getty Images that relate to the page, product, or app they want to promote across the web. Marketers can then refine the image options by adding or removing keywords to generate more relevant suggestions.

“We want every Taboola campaign to be both simple to launch and as successful as possible,” says Adam Singolda, CEO and Founder at Taboola. “Our partnership with Getty Images will make it quick and seamless for marketers to choose from among an array of high-quality, relevant images for each campaign; test and optimize those images for performance; and maximize results.”

According to Taboola, Getty Images’ deep and diverse image collection will help Taboola marketers create the most effective and engaging campaigns to reach their marketing goals.

“Consumers are more visually literate than ever, making it crucial the right images are selected to land your message in today’s noisy consumer environment,” says Michael Dreyer, Senior Director Business Development at Getty Images. “As the industry leader for over 20 years, Getty Images is home to a depth and breadth of powerful content that is second to none and through this partnership Taboola clients will have efficient and curated access to 80 million of these premium still images and illustrations.”

This service is now available to Taboola users globally and at no additional cost.

Image source: gettyimages.com

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