On October 5, 2017, Dentsu announced that it was named “Agency of the Year” at the Spikes Asia 2017, held from September 27 to 29 in Singapore. In addition, four agencies in the Dentsu Group (Japan, India, Philippines and Malaysia) were selected in the new Spikes “Country Agency of the Year” special Awards category.

Dentsu Inc. and Taproot Dentsu both received a Grand Prix, with Dentsu winning in the Innovation Category and Taproot Dentsu succeeding in the Integrated Category.

Held every September in Singapore, the festival celebrates and rewards creative excellence in the Asia-Pacific region. All entries are designed specifically for and to run in APAC countries. This year the festival recorded 4,301 entries from 23 countries and regions across 20 categories.

The company informed that the full list of awards won is as follows:

  • Agency of the Year Dentsu Inc.
  • Country Agency of the Year
    • India: Taproot Dentsu
    • Japan: Dentsu Inc.
    • Malaysia: Isobar
    • Philippines: Dentsu Jayme Syfu
  • Design: 2 Silver, 5 Bronze
  • Digital: 2 Silver, 5 Bronze
  • Digital Craft: 3 Silver, 3 Bronze
  • Direct: 1 Gold, 4 Silver, 4 Bronze
  • Entertainment: 1 Gold, 2 Silver, 2 Bronze
  • Film: 1 Silver, 3 Bronze
  • Film Craft: 1 Silver
  • Healthcare: 1 Silver, 2 Bronze
  • Innovation: 1 Grand Prix
  • Integrated: 1 Grand Prix
  • Media: 2 Gold, 4 Silver, 1 Bronze
  • Mobile: 1 Gold, 2 Silver, 3 Bronze
  • Music: 1 Silver, 1 Bronze
  • Outdoor: 1 Silver, 1 Bronze
  • PR: 1 Silver, 2 Bronze
  • Print & Outdoor Craft: 2 Bronze
  • Promo & Activation: 1 Silver, 4 Bronze

The Dentsu Group also placed second in “Network of the Year”, while Dentsu X Philippines placed third in the “Media Agency of the Year” competition.

Image source: Dentsu.com

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