RSR and Coherent Path have announced the publication of a new report that “set out to discover the general practices that can make or break a retailer’s email strategy.” 

By analyzing nearly 140 retailers on the Internet Retailer Top 500 list, the report explores specific elements of emails that could be measured objectively to identify the places where retailers are over- and under- investing in their subscriber list, and ultimately leaving money on the table.

“Email is about more than just batch-and-blast practices of the past. It’s about developing relevant, individualized experiences that lead with the customer. As a retailer, it’s crucial to understand how email impacts the health of your entire sales and marketing program, and our Email Effectiveness Report can help you get started,” the announcement read.

According to RSR, the report will allow readers to answer questions such as:

  • Are you sending more email than other retailers? 
  • How long does it take retailers to expose their product catalog? 
  • Which verticals are doing the best? 

The full report is available here (behind a registration gate). http://coherentpath.com/rsr-email-effectiveness-study/

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