Zoho has announced that Zoho Social — its social media marketing tool — is now available in a special edition for digital agencies. 

According to the company, Zoho Social for Agencies “enables digital agencies to manage social media accounts of all clients, plan and collaborate with clients over strategy, and report against outcomes using customized reports and aggregate statistics.”

“In the last year, many digital agencies have opted for Zoho Social because it allows them to plan and execute social media strategies for all their clients, from a single platform,” said Praval Singh, Product Manager, Zoho Social. “We’ve built on this to cater to specific needs of digital agencies and to strengthen their branding. New collaboration capabilities allow agency teams to work with each other, and with the client, on the same platform. We expect this to result in quicker and better decisions, with client buy-in.”

Zoho explained that Digital agencies can now take advantage of the various features of Zoho Social: They can manage the content pipeline for each of their clients with an intuitive publishing calendar – posts can be rescheduled and spread out over time, by dragging and dropping them to other dates; The SmartQ predictive scheduling suggests the best time to schedule a post on a network by analyzing the engagement received in the past; The agencies can monitor social media activities such as hashtags, likes, and mentions for each of their clients; and Zoho Social also provides unlimited reporting, with pre-built statistics that can aggregate and compare outcomes across multiple social networks.

Furthermore, agencies can manage all their clients, or brands, with a single tool. The admin can specify roles for various team members and assign clients to them. Agencies can also custom-label Zoho Social by adding their name, logo, and favicon. The logo will also appear on reports generated and custom emails sent to the clients when they are invited, thereby helping agencies reinforce their brand. Agency team members can collaborate among themselves on various topics by starting new discussions. They can even invite clients (by @tagging them) to specific discussions. While improving decisions, this also serves as a record of the process. Lastly, for clients who use Zoho CRM, agencies can generate leads from Facebook campaigns and push them directly into the CRM system, without having to download the leads manually from Facebook.

Image source: Zoho

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