Search Engine Land has reported on December 1 that Google has changed the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query.

The publication pointed to a Google representative telling it: “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

The average reported growth is from 160 characters to almost 230 characters.

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