On November 9, 2017, response:now, which provides AI-powered market research, has announced its launch in the United States. 

Response:now offers a wide array of market research products and services including Advertising Test Concept, Product Service Testing, Package Testing, Brand Equity and Image Testing, Customer Satisfaction and Loyalty, Campaign Effectiveness, Price Sensitivity and Optimization and Consumer and Market Analysis. The press release noted that response:now has completed over 50 research projects, with 100% customer satisfaction for clients such as Google, Mastercard, Raiffeisen Bank, Marks & Spencer, and more.

The company has appointed veteran market research executive Dr. Frederick Barber as Managing Director of North America. He is responsible for strategy, market development and client success in the U.S. and Canada. “With response:now we have an innovative company that is applying the latest in app-based technology, process automation and artificial intelligence to a critical business need,” states Barber. “Market research is now far more timely and cost effective for anyone with a need for quality insights without the resource drain related to traditional research firms. I look forward to bringing my experience in both market research and marketing automation to bear in response:now’s North American expansion.”

Prior to joining response:now, Dr. Barber served as Chief Analytics Officer for MXM, a leading content marketing agency. He has managed analytic services for such clients as Fiat Chrysler, Volkswagen, KraftHeinz, Nestle, Toshiba, Nationwide Insurance, Allergan, Home Depot and TGI Fridays. Fred has served on Client Advisory Boards for SPSS and Experian. He is a recognized expert in market segmentation and enterprise predictive analytics. He holds a BA magna cum laude from Cornell, an MA in Demography from Georgetown and a Doctorate in Strategic Leadership from Regent University.

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