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Leanplum Releases Campaign Composer

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Leanplum has announced on December 5, 2017 its release of Campaign Composer, which it described as “an intuitive visual solution for building personalized marketing campaigns that sets a new standard for usability, ease, and sophistication.”

Sitting at the heart of the Leanplum platform, the press release explained, Campaign Composer leverages rich mobile insights and behavioral data to help marketers map the customer journey at every touchpoint and build responsive, multi-channel campaigns at the individual user level.

The company claims that Campaign Composer is the industry’s “first and only solution to unify the campaign workflow across all engagement channels, in and out of the app, delivering a connected, end-to-end user experience that drives deeper engagement and long-term loyalty.”

“The mobile phone is a uniquely engaging device, enabling rich context and personalization for today’s marketing teams to leverage,” said Momchil Kyurkchiev, CEO and co-founder at Leanplum. “The new Campaign Composer helps marketers move away from the batch and blast approach, and instead respond to their users’ behaviors in real-time. Leanplum is building the next generation marketing cloud, deepening customer relationships and driving growth through the most personal device we know.”

According to the company’s press release, key capabilities of Campaign Composer include:

  • Responsive campaigns across channels. Build campaigns across push notifications, in-app messages, email, web push, app inbox, and the in-app experience. Based on individual user behaviors, marketers can tailor campaigns to each unique journey, resulting in closer relationships at scale.
  • Campaigns that extend to the app experience. Develop campaigns that align messaging and in-app content, images, UI, or even features or functionality. Marketers can easily respond to user actions and context to deliver a personalized in-app experience — all without additional engineering resources. For example, automatically apply a discount or activate a free trial of a premium service based on user behavior or campaign response.
  • Automated intelligence for campaign optimization. Because of Leanplum’s rich data collection, Campaign Composer delivers campaign feedback to help marketers optimize timing, audience size, channel impact, localization languages, and more. Marketers can proactively understand both the future impact of their campaigns and how to improve results for higher business impact.
  • Full end-to-end campaign previews. Marketers can now see previews of how individual messages will appear on a mobile device, as well as a bird’s eye view of entire campaigns at-a-glance.

“In a crowded climate, hotel brands are striving to achieve long-term loyalty through innovation,” said Andy Pollinger, product marketing manager at Choice Hotels International. “Choice Hotels is a company that uses technology to connect more than 200 million people to our hotels every year. Understanding our users and their preferences across their individual customer journey is key to engaging with them. Campaign Composer by Leanplum is an important solution that helps improve and tailors the guest experience by receiving real-time responses to customer behavior.”

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