On January 5, 2018, Dentsu has announced it reached an agreement to acquire a majority stake in HelloWorld, a digital marketing solutions agency in the United States. 

Founded in 1999, HelloWorld has grown by providing services throughout the entire digital marketing domain, focusing on promotion and loyalty marketing solutions. Today the company comprises approximately 370 professionals, and has expanded to offices in Seattle, Chicago, New York and Los Angeles.  

Post acquisition HelloWorld will join Merkle and the business will be rebranded “HelloWorld, a Merkle Company”. 

According to Dentsu, “this acquisition will add significant scale to Merkle’s people-based marketing capabilities, including loyalty solutions, performance media, customer relationship marketing, customer experience and enterprise technology solutions.”

The company also informed that, moving forward, the Dentsu Group intends to accelerate its growth strategy by providing more competitive solutions in the digital marketing domain. 

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