DialogTech has announced in January 2, 2018, that it has acquired Swydo — a digital marketing dashboards, reports, and visualizations provider.

According to the company’s press release, “the move enables DialogTech to do something revolutionary — bring world-class omni-channel visualizations to call analytics.”

Swydo enables marketers to visualize all their digital marketing data together in reports and customizable dashboards. This technology is now added to the DialogTech platform via its Dashboard Insights tool, enabling customers to view their call analytics data in “amazing ways within the DialogTech platform to uncover powerful omni-channel insights.”

The release informs that, with the addition of Swydo’s visualization technology to the DialogTech platform, customers now have three options to analyze their call data:

  • DialogTech Reports: Clients can use a drop-and-drag editor to create omni-channel marketing reports in minutes and “include martech and adtech data to gain a holistic view of your customers’ journeys, online and over the phone.”  
  • AI-Driven Insights: DialogTech provides AI and machine-learning technology that analyzes the entire context of calls to uncover hidden insights marketers use to drive growth.
  • Seamless Integrations: DialogTech also has built-in integrations with leading CRM, bid management, web analytics, and digital advertising platforms, so you can use the same tools to measure and optimize inbound calls that they use for online conversions.

Image source

Load More Related Articles
Load More By Radu Cotarcea
Load More In News

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

IBM Cloud to Power New Relic’s Expansion in Europe

New Relic has turned to IBM Cloud to “help meet the company’s growing demand across …