Kantar Consulting has announced on January 12, 2018, that it has acquired Mash Strategy Limited, a London-based brand strategy and growth consultancy.

As previously reported, WPP’s Kantar Consulting was recently launched as a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Founded in 2010 and employing around 25 people in London and New York, Mash provides integrated consulting services covering growth strategy, insight, innovation and brand transformation. Clients include Johnson & Johnson, Samsung, Unilever and PepsiCo.

According to the press release, this acquisition “continues WPP’s strategy of investing in important markets and sectors.” 

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