WPP’s Wavemaker has announced on February 8, 2018, that it has been appointed to lead media efforts in the US for Adobe.

The Wavemaker content and technology agency is a part of GroupM, WPP’s global media investment management company.

According to the press release, the appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document. It extends Wavemaker’s partnership with Adobe; Wavemaker in Switzerland (formerly MEC Switzerland) has been working for Adobe in Europe for the past 13 years.

Steve Weeks, Head of US Media Strategy and Planning for Adobe commented “We are excited to leverage Wavemaker’s innovation and expertise, especially their leadership in using Adobe Experience Cloud. It’s going to be a fantastic partnership in support of Adobe’s US marketing efforts.”

Amanda Richman, CEO of Wavemaker US noted, “We are thrilled to grow our partnership with Adobe here in the US.  They have been at the forefront of our industry’s transformation and we are excited to bring our data-led, consumer journey approach to growing their business.”

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