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Brand Networks Launches Social Media Assistive AI

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Brand Networks has announced the launch of Iris by Brand Networks, which it described as “the first cross-channel social advertising solution to feature assistive artificial intelligence.”

According to the company Iris offers a new, streamlined social ad technology platform providing a first-of-its-kind artificial intelligence layer that works in conjunction with the native ad-buying tools offered by Facebook, Instagram, Snapchat, Twitter, and Pinterest. Serving as a virtual assistant, it brings intelligent automation to media buying, and offers significant time savings, performance optimization, and risk reduction for media buyers, including an average time savings of eight hours per week per user, a 50 percent lower risk of overspend, and a 14 percent better chance of spending earmarked budget in full.

Iris also features a new live performance dashboard for monitoring campaign pacing and delivery across social platforms. This new social advertising homepage is designed to help advertisers identify campaigns in need of human intervention, providing support for users in the new AI-supported work context.

“The need for programmatic assistance in social advertising is part of the larger paradigm shift in the way digital advertising gets done,” said Dave Fall, CEO of Brand Networks. “Today’s marketers require sophisticated solutions to deal with the complexity created by the volume and velocity of the digital advertising data they’re creating. Brand Networks is currently the only player in social media advertising offering assistive artificial intelligence, helping to reduce the barriers to success in an increasingly nuanced auction-based ecosystem. Our goal with Iris is to streamline this process to help marketers simplify media buying and shift focus to their business goals, while saving time and reducing risk.”

Optimize Now, the core artificial intelligence technology underlying Iris, has been optional to Brand Networks users for over three years.

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