Dentsu has announced on February 9, 2018, that it has reached an agreement to acquire Data Artist “to accelerate the application of AI in marketing.”

The company claims that, with the acquisition of Data Artist, “one of the leaders in the development of AI for marketing,” it will accelerate the use of AI technologies critical to its business development to enhance its competitiveness and offer viable, innovative solutions for its clients.

Dentsu and Data Artist have already been working closely since November 2016 through an equity partnership and joint projects, including the development of “SHAREST (β version),” a forecasting system for TV audience rating based on deep learning, and an enhanced engine for “People-Driven DMP,” a data management platform for “People Driven Marketing” which is a framework for aggregating and advancing Dentsu Group’s marketing methods in Japan using people as the reference point. 

Going forward, Data Artist will spearhead the development of AI solutions for Dentsu and as the first step, it will set up an operation in Ulan Bator in Mongolia before the end of 2018. Mongolia, Dentsu explained, “is an attractive market with a wealth of strong mathematical skills, a prerequisite for the development of AI, thanks to the Mongolian government’s effort in nurturing talent in math including participation in the International Mathematical Olympiad. Data Artist has the proven record of recruiting Mathematical Olympiad’s Mongolian medalists and finalists who immediately demonstrated their capabilities and contributed to Data Artist’s business success as an AI technologist.” 

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