Adobe has announced on February 21 that it was recognized as a Leader in “The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018” report by Forrester Research, Inc. 

Adobe received the highest scores in the current offering and strategy categories. According to the company, Forrester included seven vendors in the report, evaluating each vendor across 40 criteria. Adobe was also named a Leader in “The Forrester Wave: Cross-Channel Campaign Management, Q1 2018” report. Of the 12 cross-channel campaign management vendors Forrester evaluated, Adobe received the highest score in the strategy category.

In its Enterprise Marketing Software Suites report, Forrester states: “Of the vendors included in this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.”

“Memorable experiences that delight consumers and drive loyalty are the holy grail for brands,” said Aseem Chandra, senior vice president, Digital Experience Strategic Marketing at Adobe. “We believe our position as a leader in Forrester’s report underscores that Adobe Experience Cloud is the clear market leader, helping brands deliver exceptional experiences that uniquely integrate content and data.”

“Our airport, parking operations, train service and retail are all separate business units. But customers see Heathrow as one entity. If they interact with one part of the business, they expect the other parts to know who they are and what they need. We can accomplish that with Adobe Experience Cloud,” said Simon Chatfield, head of eBusiness and CRM, Heathrow Airport Limited.

In Forrester’s Cross-Channel Campaign Management report, it states, “Adobe blends its solid data and audience management capabilities with marketer-friendly, content-rich CCCM design and orchestration tools. It is currently consolidating UX and workflow features across its ‘standard’ and ‘classic’ editions, and its Microsoft partnership promises fully multitenant cloud deployment via Azure.”

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