Consumer insights and data-driven marketing is the norm today, but what separates the good marketers from the best?

Smart marketers deploy marketing campaigns based on proximity, behavioural tendencies, buying habits and, offline and online interests. However, there is always more to be done. At Savage Marketing 2018, we have gathered the brightest and most disruptive brands and thought leaders to share best practices, case stories and trends that will help shape data and analytics in 2018-2019.

Jean-Christophe Gombeaud, VP Marketing – Skimlinks

Jean Christophe Gombeaud -Yahoo

About Jean-Christophe: He was the Senior director for field marketing in EMEA at Yahoo, where he launched products like Tumblr /Yahoo’s Native Advertising solution. JC will moderate and lead the Data in Marketing track.
Company: The data-as-a-service – Audiences by Skimlinks – is now the largest source of shopping-intent data available to marketers for use in the platform of their choice.
Number of Employees: 80+ employees
Fun Fact: Skimlinks is used on 1.5 million websites  and 1-6 billion globally by companies such as Buzzfeed, Condé Nast, and AOL/HuffPost.

Lukas Vermeer, Senior Product Owner Data Science – Booking.com
Lukas Vermeer, Booking.com

About Lukas: He started out at Booking.com as a data scientist and quickly became “go-to-guy” for questions related to online experiments. Now he’s responsible for the team, tooling and training that helps hundreds of employees run controlled experiments at massive scale.
Presentation will cover: A/B Testing, Online Experimentation
Presentation time: 13th June at 11:30am
Company: Booking.com belongs to Booking Holdings who also own Priceline, KAYAK, Agoda.com. They account for 60% of all hotel reservations in Europe and is the go to platform for travelers globally.
Number of Employees: 14,000+ employees
Fun Fact: Booking.com runs over 10,000 data experiments every week.

Sarah Papamichalis, Global Digital Product Innovation Director – Philips, Male Grooming

Sarah Papamichalis - PhilipsAbout Sarah: She is heading digital propositions for Philips Male Grooming, and is responsible for driving proposition-related digital innovation within Male Grooming.
Presentation will cover: Lean StartUp Methodology, Innovation, Digital Distruption
Presentation time: 13th June at 12:00pm
Company: Philips is a Dutch multinational giant mostly invested in Healthcare, Consumer Electronics and Lighting.
Number of Employees: 115,000+ employees
Fun Fact: Philips sold its 1 billionth male grooming product this May and is the global leader in this category among its competitors, Gillette, Panasonic Home Appliances and Procter & Gamble.

Christopher Hogg, EMEA Managing Director – Lotame

Chris Hogg - LotameAbout Christopher: He has more than 18 years of experience in digital marketing technology and operations with expertise on industry topics like first, second and third-party data, why GDPR could be valuable for advertisers and much more.
Presentation will cover: Data Transparency and Quality, 1st Party Data
Presentation time: 13th June at 12:30pm
Company: Lotame’s expertise in the industry has earned it the reputation for premier consulting services in the area of data in marketing
Number of Employees: 130+ employees
Fun Fact: Lotame now runs one of the world’s largest data exchanges, with 65 data providers and more than 4 billion cookies and mobile device IDs.

Mascha Driessen, Senior Director Strategic Search Western Europe – Microsoft

Mascha Driessen, MicrosoftAbout Mascha: She was hired by Google for the launch and roll-out of YouTube in Benelux. Now She’s a specialist in Change & Innovation Management, specifically in the areas of Strategy, Business Models and Monetisation in the new era where technology and marketing meet each other.
Presentation will cover: AI, Customer Experience, Advertising
Presentation time: 13th June at 2:00pm
Company:  Microsoft is the 6th largest tech company in the world with services like LinkedIn, Azure, Outlook, Skype, BING and many more.
Number of Employees:  125,000+ employees
Fun Fact: Searchers on BING are likely to spend 21.5% more than the average web searcher. Great for advertisers!

Davide Tararbra, Lead of Commerce Partnerships, Northern Europe – Google

Davide Tararbra, Google About Davide: He looks after Google Partnerships for eCommerce verticals, helping strategic partners in pure-play retail, online classifieds and travel to engage customers through relevant experiences.
Presentation will cover: AI, AI Assistants, Conversational Commerce
Presentation time: 13th June at 2:30pm
Company: Google does almost everything, from online advertising technologies, search engine, cloud computing, AI assistants, software and hardware, the works.
Number of Employees:  85,000 employees
Fun Fact: Google acquired Youtube over pancake meetings at Denny’s in 2006.

Anthony Hymes, Digital Activation Manager – Shiseido Group EMEA

Anthony Hymes - Shiseido

About Anthony: He manages the team that puts together digital strategies for drive-to store, social media, CRM + more by leveraging new technology and customer experiences for Shiseido’s designer fragrance brands.
Presentation will cover: Data Analytics, Performance Marketing
Presentation time: 13th June at 3:00 pm
Company: The Shiseido Group owns more than 100 brands, across cosmetic, skin care, fragrance, personal care, and professional categories, some of the most prominent brands being: SHISEIDO, NARS, Clé de Peau Beauté, ELIXIR, Laura Mercier, among many others
Number of Employees:  46,000+ employees
Fun Fact: Forbes ranks Shiseido as one of the top 100 most innovative companies in the world.

Elliott Clayton, Senior Vice President Media UK – Conversant

Elliott Clayton, Conversant Media

About Elliott: He is a true believe in GDPR being a net positive for marketers, ask him why.
Presentation will cover: Media Personalisation, Consumer Data
Presentation time: 13th June at 3:30 pm
Company: Conversant’s focus is to help marketers develop better 1:1 content personalization and scale it across the entire life cycle of the customer. Conversant is the digital media arm of Epsilon.
Number of Employees: 2,100+ employees
Fun Fact: Conversant targets people not their email ids to identify them. Great on data quality.

Mats Diedrichsen, Chief Marketing Officer – Delivery Hero

Mats Diedrichsen, Delivery heroAbout Mats: He is responsible for all Delivery Hero marketing activities globally. He is an expert at achieving significant growth both within a smaller business and within Fortune 500 organisations.
Presentation will cover: Data Analytics, User Journeys
Presentation time: 14th June at 11:30 pm
Company: Delivery Hero operates in 40+ countries, owns a market share of 65% globally in the food ordering and delivery business and has some of the best user experience apps around.
Number of Employees: 2,100+ employees
Fun Fact: With 197 million orders and reaching 2.7 bn people every day, data plays a vital role in helping the company maintain its position as leader.

Alexandra Kulachikova, Head of Yandex.Metrica

Alexandra Kulachikova, YandexAbout Alexandra: She has more than 9 years of experience in digital-marketing and analytics. During this time, she has worked on both the client and agency side, as well as in Google. In Yandex she helps to make Yandex.Metrica a better analytical system.
Presentation will cover: Web analytics, Omni-channel marketing, AI
Presentation time: 14th June at 12:00 pm
Company: Yandex is the Google equivalent in the Russian speaking market. Yandex owns a number of AI service related companies  like Alisa (virtual assistant), Yandex Search, Yandex.Direct, Yandex.Mail, Yandex Metrica, Yandex Taxi and much more.
Number of Employees:  7,400+ employees
Fun Fact: Its analytics features coupled with AI predictive modelling are considerably better than Google and its free.

Sabina van Wijk, Digital Manager – The Coca-Cola Company

Sabina van Wijk, Coca ColaAbout Sabina: With over 10 years of digital experience, she now heads the Digital Marketing department for The Coca-Cola Company in the Netherlands, Sabina is responsible for the digital, social and mobile activities for all the Coca-Cola brands.
Presentation will cover: GenZ, Data insights
Presentation time: 14th June at 12:30 pm
Company: Coca Cola is one of the largest beverage companies in the world with brands like Fuze Tea, Minute Maid, Barq’s, Simply Orange, Innocent and more.
Number of Employees:  62,000+ employees
Fun Fact: In 1982, Coca-Cola purchased Columbia Pictures for $692 million. It sold the movie studio to Sony, for $3 billion, in 1989.

Henrik Schulte, Material Group Manager Media & Digital – SWAROVSKI

Henrik Schulte, SwarovskiAbout Henrik: With over 15 years in marketing and digital advertising, Henrik’s passion is to bring innovative advertising solutions to life whilst driving sustainable business results.
Presentation will cover: Programmatic marketing, Media buying, Data advertising
Presentation time: 14th June at 2:00 pm
Company: Apart from jewelry, Swarovski Group also owns very successful businesses in construction and high-precision long-range optical products.
Number of Employees:  32,000+ employees
Fun Fact: The Aurora Borealis effect is a type of crystal made in collaboration with Christian Dior and Swarovski.

Ashley Read, Managing Editor – Buffer

Ash Read, BufferAbout Ash: He is the Editor of Buffer’s Social Blog, an award-winning marketing blog with a focus on helping it’s audience understand and leverage social media to their benefit.
Presentation will cover: Data insights, Content marketing, Marketing strategy
Presentation time: 14th June at 2:30 pm
Company: Buffer is an intuitive, streamlined social media management platform used by marketers and individuals to help drive engagement and results on social media.
Number of Employees:  130+ employees
Fun Fact: Buffer’s image posts received, on average, a 2.7% higher engagement rate than did link posts. Reiterating, images do better than text.

Join our elite group of thought leaders on 13-14 June at Savage Marketing in the Red Hall.

Featured image by Joshua Earle on Unsplash

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