urban airship the body shop

Urban Airship announced on September 20, 2017 its partnership with The Body Shop in the launch of a mobile wallet pass for its Forever Against Animal Testing campaign. The campaign aims to end cosmetic animal testing worldwide, through a petition that will be taken to the UN. The campaign will use mobile wallet passes to deepen ongoing engagement with supporters and help grow the 2,800,000+ signatures already collected online and in-store.

Harriet Williams, Chief Digital Officer of The Body Shop, commented: “Mobile wallet passes offer us the perfect vehicle to spread the word and grow support for our efforts to end cosmetic animal testing globally once and for all. The ease of creating, distributing and updating mobile wallet passes, combined with the high rate of social sharing, will help finish what The Body Shop started when we began campaigning against animal testing in the 1980s.”

Upon signing the petition online, people will be directed to a landing page where they will have the option to add the Forever Against Animal Testing wallet pass to their device. The wallet pass will also be linked in a thank you email, promoted by The Body Shop on social media channels and will provide regular news updates direct to users. Those receiving the pass from friends sharing it will have a link where they can go to sign the petition. Supporters can also use the campaign hashtag #ForeverAgainstAnimalTesting on social media to raise awareness of the issue.

Image source: The Body Shop



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