Epsilon has announced on December 11, 2017, that Stacey Hawes, President, Data, has been named a 2017 IAB (Interactive Advertising Bureau) Data Rockstar

According to the company, “this honor is intended to celebrate the top industry leaders and practitioners who have demonstrated achievement in data science or technology.”

Finalists were selected by the IAB Data Center of Excellence Board of Directors and were evaluated based on demonstrated excellence, creativity and forward-thinking approaches to solving problems in data science, as well as the impact their contributions have made to their company or industry.

“It is an honor to be recognized by the IAB and my industry peers for excellence in the data-driven marketing space, especially as data becomes a critical business differentiator for all organizations,” shared Hawes. “Epsilon has a deep heritage in data and we are committed to evolving our offerings to meet the changing demands of today’s CMO. I look forward to continuing to help our clients find better, not necessarily bigger, data solutions for their businesses.”

In her role, Hawes is responsible for helping clients leverage Epsilon’s robust data offerings to grow their business through powerful transactional data with billions of transactions updated weekly, compiled U.S. consumer data including thousands of unique data points, and self-reported insights from 10+ million consumers in North America.  She is an active leader and speaker in the marketing industry, serves on the DMA Board of Directors and was named an  Ad Age Woman to Watch in 2017 for her contributions to the industry and for driving women forward in business.

This recognition comes as the data industry continues to grow in prominence. The IAB and DMA’s 2017 State of Data Report finds that companies in the U.S. will invest USD 20.2 billion in 2017 on third party data and activation solutions and, most significantly, USD 3.5 billion on datasets that deliver a range of “omnichannel” identifiers, supporting marketers’ ability to identify and engage with consumers across a range of touchpoints—including direct mail, email, display advertising, website content and other channels.

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