Bluecore has announced on January 25, 2018, that it has joined the Oracle + Bronto Partner Program to “allow retail marketers to make quick decisions and launch high-impact email campaigns with better personalization and segmentation.”

According to the announcement, by incorporating Bluecore’s commerce intelligence into Bronto, a cloud-based marketing automation platform to Internet Retailer Top 1000 companies, retailers can funnel customer identities, behaviors and product data into a single customer view. Marketers can then discover insights, build audiences, identify opportunities and act on this analysis across a number of channels, including email, onsite, social and display. Bronto continues to handle email workflow, campaign orchestration and execution.

“This integration provides retailers with a comprehensive email marketing strategy and workflow,” said Fayez Mohamood, co-founder and CEO of Bluecore. “We eliminate complex data integrations, analyze the customer and catalog data, and generate audiences in seconds to help marketers make real-time decisions. They can then use that intel to deploy even smarter Bronto-driven email campaigns.”

“This Bluecore integration with Bronto increases personalization, retention and conversions, while decreasing email sends,” the release informed, adding: “The platform launches quickly with existing APIs within any marketing stack and requires no data feeds or IT involvement.”

“Our integration with Bluecore helps Bronto clients easily uncover customer and product insights that feed seamlessly into our sophisticated platform,” said Oracle + Bronto General Manager Carolyn Sparano. “It simplifies the process and quickly points our clients to solutions that help them increase engagement and maximize revenue.”

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