Brightcove has announced on February 15 that the LADbible Group is using the Brightcove video platform to deliver video across multiple digital properties, including SPORTbible and Pretty52. 

According to the company, the UK-based entertainment company is followed by half of all 18-34 UK millennials in the UK and is one of the most watched online media properties in December 2017. While it has successfully leveraged Facebook Instant Articles – it boasts over 62 million followers across its social channels – it also has a huge number of views on its websites. “LADbible relies on an advertising model and the flexibility of the Brightcove video platform was a differentiator for them,” the cloud services for video provider explained.

“LADbible has experienced massive growth since it launched in 2012, with significant success directly tied to our approach to video content,” Arian Kalantari, co-founder of LADbible Group, said. “Our audience has grown up on video and relies on it for news and entertainment. The Brightcove platform has the scale we need as we grow our business and deliver the best video content to our audiences.”

“LADbible has built a digital publishing empire because it is laser focused on its audience – and it understands how fundamental video is to that audience,” Mark Blair, senior vice president, International, Brightcove, said. “Brightcove has a long and storied history of working with the biggest publishers around the world on their video strategy. We’re excited to be working with a digital innovator and look forward to supporting them on their video journey.”

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