CreatorIQ has announced on February 13 that Univision Creator Network (UCN), the No. 1 Hispanic-focused influencer network, has selected its SaaS platform to manage and measure branded content campaigns. 

Powered by IBM Watson, CreatorIQ also provides UCN with granular psychographic data on creators’ audiences – including insights on brand affinity and unique interests.

According to CreatorIQ, in 2015, Univision Communications launched its in-house influencer network, UCN. Since then, the network has expanded rapidly to become the leading Hispanic-focused influencer network with 4.2 billion video views globally in 2017. UCN works closely with creators to integrate them into Univision’s properties—including TV, digital, radio, tent pole and live events. UCN also partners with advertising partners to create influencer campaigns that engage millennial and Gen Z audiences. 

“Growing our influencer network has created a wide-range of branded content opportunities across the Univision ecosystem on both a local and national level,” said Jennifer Perri, Vice President, UCN. “We‘re excited to partner with CreatorIQ, a leading provider of audience intelligence, to empower our sales teams and have them maximize our powerful creator network.”

UCN’s talent team, campaign managers, plus its local and national sales team will leverage the CreatorIQ platform to search through influencer profiles, then match advertisers with creators who are the best fit for their brands. Additionally, the team can track campaign performance metrics, plus create customized reports and automate campaign workflows.

“CreatorIQ enables media companies to focus on what matters most to their businesses – building deeper relationships with advertising partners and strengthening ties to creator communities,” said Jon Kroopf, Head of Sales at CreatorIQ. “We look forward to working with the Univision Creator Network to help maximize the reach and impact of its influencer marketing campaigns.”

Image source: CreatorIQ

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