LevelUp has announced on March 13, 2018, that it has joined forces with FullContact, a data-rich contact enhancement tool. 

As part of the partnership, FullContact data enrichment is an added service through LevelUp’s new “LevelUp Labs” feature suite. Once a restaurant opts in, FullContact uses a guest’s email address to supplement their individual profile in LevelUp’s CRM with deeper insights and demographic information. As a result, restaurants can better segment their digital marketing efforts to speak directly to their guests’ interests, the press release stated.

According to the LevelUp announcement, FullContact enables restaurant marketers to learn a ton about their customers, which they can turn into actionable programs:

  • Identify top social influencers among their guests and invite them to engage in an influencer marketing program, which is a growing marketing tactic for consumer brands.
  • Grow their catering revenue by running a catering-specific campaign targeting guests in decision-making roles at nearby businesses.
  • Craft custom segmented digital marketing campaigns based on guests’ interests. For example, restaurants can run a campaign targeting fans of each team in upcoming March Madness brackets, or target foodies for an exclusive first look at their menu.

The press release added: “We’re excited to add FullContact’s customer intelligence capabilities to our suite of services, giving our restaurant partners a way to create targeted and compelling digital marketing campaigns that will impact their bottom line.”

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