Share on Facebook Share on Twitter Share on Google+ Share on Reddit Share on Pinterest Share on Linkedin Share on Tumblr LevelUp has announced on March 13, 2018, that it has joined forces with FullContact, a data-rich contact enhancement tool. As part of the partnership, FullContact data enrichment is an added service through LevelUp’s new “LevelUp Labs” feature suite. Once a restaurant opts in, FullContact uses a guest’s email address to supplement their individual profile in LevelUp’s CRM with deeper insights and demographic information. “As a result, restaurants can better segment their digital marketing efforts to speak directly to their guests’ interests,” the press release stated. According to the LevelUp announcement, FullContact enables restaurant marketers to learn a ton about their customers, which they can turn into actionable programs: Identify top social influencers among their guests and invite them to engage in an influencer marketing program, which is a growing marketing tactic for consumer brands. Grow their catering revenue by running a catering-specific campaign targeting guests in decision-making roles at nearby businesses. Craft custom segmented digital marketing campaigns based on guests’ interests. For example, restaurants can run a campaign targeting fans of each team in upcoming March Madness brackets, or target foodies for an exclusive first look at their menu. The press release added: “We’re excited to add FullContact’s customer intelligence capabilities to our suite of services, giving our restaurant partners a way to create targeted and compelling digital marketing campaigns that will impact their bottom line.” Image source
