Datorama has announced on March 14, 2018, the launch of its LiteConnect aimed at connecting any flat file and instantly visualizing it. 

“Across a growing technology stack, marketers are often working with non-traditional data sources that are not necessarily meant to be mapped 1-1 with their traditional marketing sources. LiteConnect makes one-off analysis easier than ever, and equips marketers to get answers to on-the-fly questions faster,” the press release explained

LiteConnect is meant to round Datorama’s Data Integration Engine and streamlines the process of bringing in any flat file. Data uploaded through LiteConnect lives independently within the platform, so marketers have the flexibility to analyze their data without having to map it to the data model. This means users can easily, instantly analyze any data, including non-marketing sources like sales, product, and weather data.

Using artificial intelligence, LiteConnect analyzes data for users, providing them with an auto-generated dashboard so you can get started analyzing right away. Alongside TotalConnect and the company’s API Connector library, users now have a robust and flexible data ingestion and harmonization capabilities available at their fingertips.

Image source

Load More Related Articles
Load More By Radu Cotarcea
Load More In News

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

IBM Cloud to Power New Relic’s Expansion in Europe

New Relic has turned to IBM Cloud to “help meet the company’s growing demand across …