Bluecore has announced on March 20, 2018, a new technology partnership with Magento Commerce. 

Together, the press release announced, Magento and Bluecore “will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform.”

Magento offers a portfolio of open, cloud-based omnichannel solutions, including in-store, retail associate and order management, allowing merchants to successfully integrate digital and physical shopping experiences. Bluecore will complement the Magento platform’s existing technology by introducing new and relevant opportunities for customer interactions and a streamlined approach to driving more sales and more repeat purchases.

According to the announcement, the partnership will empower retailers to build targeted audience segments and campaigns based on customer behaviors and live product data. Bluecore will also power trigger messaging in response to common eCommerce retail events, such as product price drops, pending customer churn and abandoned site searches.

“Magento is an ideal partner for Bluecore, as their platform addresses a number of evolving retail needs and caters to retailers who are already committed to customer-centric experiences,” said Fayez Mohamood, CEO of Bluecore. “This collaboration will help Magento merchants to drive more revenue through product catalog based personalization. This pairing will set a new industry standard for marketing in retail.”  

Additionally, Bluecore will provide Magento retailers with product-informed insights and recommended actions based on predicted customer attributes, such as price sensitivities, product and category affinities and predicted customer lifetime value.

The new offering is now available in Magento Marketplace

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