A customer journey is the complete sum of experiences that customers go through when interacting with your company and brand.

A customer journey is both complex and simple at the same time. With the number online and offline channels increasing, marketers are expected to understand how to improve customer experience, effectively engage audience segments and become catalysts for digital transformation. At Savage Marketing 2018, we have gathered the best of breed brands and thought leaders to share case stories and trends that will help shape customer journey and experience in 2018-2019.

Tim Bodenham, Managing Director – BAM Agency

Tim Bodenham, BAM UKAbout Tim: He has 20+ years of experience in student marketing and has a unique understanding of how and why students buy from brands.
Company: BAM is the UK’s most experienced youth marketing agency with the experience and expertise to deliver full service youth marketing campaigns from concept creation through to campaign evaluation.
Number of Employees:  30+ employees

Fun Fact: When Tim isn’t helping brands navigate through the world of student marketing or leading the good ship BAM, you will probably find him enjoying activities which involves speed or his family.

Rik Vandewall, Digital Lead Netherlands – McDonald’s

Rik Vandewall, McDonaldsAbout Rik: He is a member of McDonald’s Global Digital Team, in the High Growth Market segment and responsible for the digital engagement and experience projects.
Presentation will cover: Digital transformation, Customer experience
Presentation time: 13th June at 11:30am
Company: McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets.
Number of Employees: 375,000+ employees
Fun Fact: The McDonald’s Golden arches are the most recognised symbol in the world and the reason we enjoy drive through service today.

Steven Armstrong, Vice President EMEA – Feld Entertainment

Steven Armstrong - Feld Entertainment

About Steven: He is an 18 year veteran in live family and entertainment events across EMEA and the US.
Presentation will cover: Mobile Engagement, Customer Journey
Presentation time: 13th June at 12:00 pm
Company: Feld Entertainment may not be a household name but their shows are legendary. It is the worldwide leader in producing and presenting live touring family entertainment experiences that include Disney On Ice, Monster Jam®, Monster Energy Supercross, Marvel Universe LIVE!, Disney Live! and Sesame Street Live!
Number of Employees: 3,000+ employees
Fun Fact: Just a year after announcing the Jurassic World Live arena tour, Feld Entertainment has announced a second collaboration with NBC Universal — DreamWorks Trolls The Experience

Luuk Derksen, Co-Founder – Hoppin

Luuk derksen - Hoppin

About Luuk: He is passionate about making technology accessible and has demystified technologies such as AI and Blockchain to leaderships teams across Philips, IBM, McKinsey and many more.
Presentation will cover:
AI, Blockchain
Presentation time: 13th June at 12:30 pm
Company: Hoppin is a marketplace for job shadowing opportunities. It enables people to list, discover, and try different jobs, without commitment, for a limited period of time.
Number of Employees: 2 employees
Fun Fact:  Before Hoppin Luuk was a banker with ING and specialises in Artificial Intelligence and Blockchain technologies.

Darrell Sansom, Chief Customer & Innovation Officer – AXA

Darrell Sansom - AxaAbout Darrell: He leads customer strategies in insight, proposition, data and innovation at AXA.
Presentation will cover: Customer Engagement, Customer Journey
Presentation time: 13th June at 2:00 pm
Company: AXA operates its business through five segments: Life & Savings, Property & Casualty, International Insurance, Asset Management and Banking with its primary businesses in the US, Euorpe.
Number of Employees: 165,000+ employees
Fun Fact: AXA was named one of the top brands globally by Forbes.


Neelam Kharay, Marketing & Customer Analytics Specialist –  IBM Watson

Neelam Kharay - IBMAbout Neelam: She began her career developing marketing strategies for NHS UK and Cancer Research UK. Her main interest lies in marketing personalisation with data.
Presentation will cover: Customer insights and journey, Omnichannel marketing
Presentation time: 13th June at 2:30 pm
Company: IBM is a leading cloud platform and cognitive solutions company. IBM Research has defined the future of information technology and Watson AI defeated 2 Jeopardy champions showing its early dominance in conversational AI.
Number of Employees: 380,000+ employees
Fun Fact: Apple’s slogan “Think Different” is inspired from IBM’s “THINK” badge.

Marcus Casey, VP Digital Business & Customer Experience – BMW

marcus-casey, BMWAbout Marcus: He was previously the Head of eCommerce at Lufthansa Airlines where he grew the online business by 30% and currently at BMW he leads digital transformation to engage customer across all channels, online and off.
Presentation will cover: Customer interaction, Omni-channel Marketing, Digital transformation
Presentation time: 13th June at 3:00 pm
Company: BMW is a German multinational company which currently produces luxury automobiles and motorcycles. The company builds some of the best luxury and electric automobiles and motor cycles produced in  in Germany, Brazil, China, India, South Africa, the United Kingdom, and the United States
Number of Employees: 130,000+ employees
Fun Fact: The BMW headquarters are designed like the BMW Engine.

Veronique Deconinck, Digital Activation Lead – PepsiCo Benelux

Veronique Deconinck - PepsiAbout Veronique: She leads the Digital Marketing Team at PepsiCo Benelux and has a strong ambition to be much more consumer-centric, data-driven, & performance-minded. Prior to this she headed the social and content marketing at The National Lottery.
Presentation will cover: Customer Engagement, Customer Journey
Presentation time: 13th June at 2:00 pm
Company: PepsiCo is a global food and beverage leader with a product portfolio including 22 brands including Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.
Number of Employees: 264,000+ employees
Fun Fact: There have been 11 Pepsi logos over the past 122 years.

Daan Odijk, Lead Data Scientist – RTL

Daan Odijk - RTLAbout Daan: He was previously at Blendle, leading a team of data scientist and engineers to help RTL become more data-driven and the user experience more personal. Currently he leads the data science team at RTL NL.
Presentation will cover: AI, Content personalization
Presentation time: 14th June at 11:30 am
Company: RTL is one of the world’s leading producers of television content, such as game shows and soaps including The X Factor, Pop Idol, Good Times, Bad Times, The Price Is Right, Family Feud and The Bill.
Number of Employees: 10,000+ employees
Fun Fact: Over 273 million households watch RTL TV during primetime in Europe.

Jorden Lentze, Product Owner eCommerce – Booking.com

Jorden Lentze - Booking.comAbout Jorden: Before joining Booking.com, Jorden worked at Google and ABN AMRO where he specialized in CRO and experimentation.
Presentation will cover: Relationship marketing, Data analytics
Presentation time: 14th June at 2:00 pm
Company: Booking.com belongs to Booking Holdings who also own Priceline, KAYAK, Agoda.com. They account for 60% of all hotel reservations in Europe and is the go to platform for travelers globally.
Number of Employees: 14,000+ employees
Fun Fact: Booking.com runs over 10,000 data experiments every week.

Roni Cohen, Data Science Team Leader – Optimove

Roni Cohen - OptimoveAbout Roni: She directs the Data Science Team at Optimove UK.
Presentation will cover: Predictive analytics, omni-channel customer journey
Presentation time: 14th June at 2:00 pm
Company: Optimove is the Science-first Relationship Marketing Hub, used by hundreds of customer-centric businesses to drive measurable growth by scaling customer engagement. It is used by leading brands, including 1-800-Flowers, Stitch Fix, Deezer, Bwin.party, Chubb, Graze, Go Compare, Happy Socks, Freshly, and many others.
Number of Employees: 140+ employees

Anit van Eynde, VP Brand Marketing – Levi Strauss&Co Europe

Anit van Eynde - Levi'sAbout Anit: She is a member of the global brand marketing leadership team for Levi’s® and a member of the LSE European leadership team. Anit came to Levi’s® from Nike Inc. where she spent 15 years working in several marketing and retail roles across Europe, Middle East and Africa.
Presentation will cover: Customer Engagement, Customer Journey
Presentation time: 14th June at 2:30 pm
Company: Levi’s has been worn by people from all walks of life, from miners to Nobel Prize recipients including Albert Einstein himself, whose famous leather jacket was made by Levi Strauss & Co in the 1930s. The company owns brands such as Levi’s, Dockers, Denizen and Signature.
Number of Employees: 15,000+ employees
Fun Fact: The Dockers® brand name evolved during the Falklands War between the United Kingdom and Argentina, “dockers” refers to British longshoremen.

Join our elite group of thought leaders on 13-14 June at Savage Marketing in room 6+7.

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